Add to this the attention to design detail and treating the product like an actual replica and you have a strong recipe for success. Being able to broker licence deals to make these physical machines a reality is something that a few years ago would have seemed possible. It’s this side of the business where Tastemakers has the best lead and barrier to entry on its competitors. We have a whole team that’s dedicated to Product Development alongside the Licensing.” “Like we did with the arcade machines, there are some very complicated licensing deals, and we have had to build up teams to deal with this side of the business. I did ask whether the Addams Family (my favourite childhood table) will be included in that package, but Scott confirmed it wouldn’t be. Williams Bally will have 12 different tables. The Star Wars machine will have 10 different Zen Pinball Star Wars tables. With inside of 10 seconds your eye and brain is tricked into thinking you are playing real pinball.”Įach machine will have multiple tables. We have haptic feedback so you can feel the knockers when you are playing the game. “We developed an exclusive partnership with Zen that leveraged their ability make the content and our ability to make the hardware. Rather than recreating physical pinball, that would be expensive and problematic to deliver, their machines have a large video display that emulates the play-field in a partnership with Zen Pinball. We are taking the skill play of a $10000-$12000 machine and putting it into a box that can retail for $500-$600.” Like home-arcades, we saw a big slice of space. These are not as I had imagined, a physical recreation of the arcade version, but an integration of video pinball into their arcade replica box expertise. With a wink, he laughed the suggestion off, back then, but this year they have announced replica pinball machines. When I spoke to Bachrach last year I had asked whether pinball might be next for them.
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